How to upsell ceramic coating to your detailing customers
By Sean Atakhanian, founder of Detailer Flow · Updated October 28, 2026
Short answer
Offer ceramic coating to customers you've already detailed, right after a good job. Send them to a simple quote form, follow up with a few short messages about the benefits, and stop once they request a quote so you can price it and book it.
Why past customers are your best ceramic leads
They've already seen your work and trust you with their car. Ceramic coating is one of the highest-ticket jobs you can sell, and selling it to an existing customer is easier than finding a new one.
A simple follow-up sequence
- 1.After the detail and the review request, send a short text and email offering ceramic coating.
- 2.Link to a quote form on your own branded page.
- 3.Follow up with a few short emails on what ceramic coating does for their car.
- 4.Stop the follow-ups as soon as they submit the form, then price it and book it.
Example text
How Detailer Flow handles this
On Pro and Pro + AI, the ceramic coating promo runs automatically after a completed detail: customers get a text and email that sends them to your own quote page, follow-up emails continue until they submit it, and then you're notified to price and book. See plans →